When I think of the Appeal to Fear approach and how it is used through advertising, I automatically think about commercials about anti-smoking. I believe that these advertisements are very powerful and can grab the attention of any average smoker and possibly bring them to their senses; I mean that's what the advertisements are supposed to do right? I honestly say that every anit-smoking advertisement that I have ever seen has scared me and prevents me from ever starting to smoke cigarettes. In these advertisements, smokers are put into fear about dying early, getting a hole in their throat, having damaged lungs, second-handedly hurting the people they love or even strangers around them, being a victim of all sorts of cancers, and of course dying of an early age.
In this particular ad I found (1st picture), a baby is surrounded by the dangerous second-hand smoke that a loved one is creating around him. This presents the harmful effects of smoking and that it can affect anyone, especially our little ones. This is a good argument because the premises and conlusion are true based on strong examples given.
When I think of an Appeal to Fear, I realized that anti-drugs/nicotine uses that appeal of emotion. I would say it is very effective because it makes me not want to smo0ke at all because of the fear the smoking or drug might damage to my body. My boyfriend smokes and I’m trying to show him the anti-advertisement. I would say it works a little because he kind of avoids it. The first picture, I thought it was a smoking bag making the kid not breath. It does look like second-hand smoke. Overall, your post is very clear and concise. I agree that the advertisement is a good argument.
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