Online advertisements do not only help with online sales but also sales from the actual stores. This coupon reaches out to customers who are available to go to the stores and customers who are comfortable in their own homes. This is a coupon that is sent to frequent customers of the store Justice. In order to redeem these coupons, customers must share their information with the cashier of the store firsthand. This process of sending out coupons and information for discounts online is more efficient since everybody has access to the internet and not everybody is able to go to the store. I can honestly say that these methods are reliable because I actually work at a Justice store in a local mall. Since the online emails stop when customers do not continue to visit the actual store, it actually forces customers to go to the actual store, and there for bring in more business. The fact that the emails are sent by the actual company gives the discounts credibility and keeps trust among customers and the company. It is mentioned in Epstein's book that "reputable authority whom we can trust as an expert on this kind of claim and who has no motive to mislead” (Epstein. P. 87). Also, “the claim is in a media source that’s usually reliable and has no obvious motive to mislead, and the original source is named” (p.90) which means that these discounts were sent solely to help the customers save money when buying from their business; they want to gain a good relationship with their buyers.
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